Spring Break
Efforts to go green may take root at NT
Business classes prepare to research green technology
Arlinda Arriaga
Issue date: 2/6/08 Section: NEWS
NT students are learning this semester what it will take to go green.
This semester three business classes will research the idea of "going green." Francisco Guzman and Audhesh Paswan of the department of marketing and logistics are implementing class research projects to study the possibilities of the university brand going green.
Paswan said they wanted to try and do something in the classroom.
"Think of the impacts and with over 34,000 students," said Guzman.
Both professors decided to incorporate the go green research after bouncing around the idea of investigating environmentally friendly projects from a marketing perspective. Guzman said, "We want to know the implications or consequences of trying to make UNT go green."
According to the Economist, when "activists start trumpeting new causes, university administrators usually batten down. But greenery…the new on-campus craze, is different."
Guzman is a professor of the product planning and brand management class and Paswan teaches a marketing research course.
Guzman said they talked to their students about the idea and allowed them to decide to take on either the green topic or a generic project.
"Nearly all of them were in favor," he said.
In the marketing research course, students will gather data from NT consumers defined as students, employees and residents of the surrounding community. They will then make conclusions about the pros and cons of NT taking on a go green brand.
Guzman's brand management class will take the information and further evaluate the impacts of a green brand.
Paswan said that questions they want to ask the consumers are "What do they think about environmentally friendly UNT, do they think it is even possible, and will it make a difference in the way they view UNT?"
As the green news got around they found out that there were other people in the university already considering go green efforts, said Guzman.
"The marketing people will explore the impact of the brand name of UNT and we're going to hear from the environmental side and the facilities side," he said.
This semester three business classes will research the idea of "going green." Francisco Guzman and Audhesh Paswan of the department of marketing and logistics are implementing class research projects to study the possibilities of the university brand going green.
Paswan said they wanted to try and do something in the classroom.
"Think of the impacts and with over 34,000 students," said Guzman.
Both professors decided to incorporate the go green research after bouncing around the idea of investigating environmentally friendly projects from a marketing perspective. Guzman said, "We want to know the implications or consequences of trying to make UNT go green."
According to the Economist, when "activists start trumpeting new causes, university administrators usually batten down. But greenery…the new on-campus craze, is different."
Guzman is a professor of the product planning and brand management class and Paswan teaches a marketing research course.
Guzman said they talked to their students about the idea and allowed them to decide to take on either the green topic or a generic project.
"Nearly all of them were in favor," he said.
In the marketing research course, students will gather data from NT consumers defined as students, employees and residents of the surrounding community. They will then make conclusions about the pros and cons of NT taking on a go green brand.
Guzman's brand management class will take the information and further evaluate the impacts of a green brand.
Paswan said that questions they want to ask the consumers are "What do they think about environmentally friendly UNT, do they think it is even possible, and will it make a difference in the way they view UNT?"
As the green news got around they found out that there were other people in the university already considering go green efforts, said Guzman.
"The marketing people will explore the impact of the brand name of UNT and we're going to hear from the environmental side and the facilities side," he said.
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