Spring Break
'Bad boy' of football becomes face of new energy drink
Issue date: 9/24/08 Section: SPORTS
There's even a bit of the Owens paradox in this drink deal.
See, in his new book, "T.O.'s Finding Fitness," Owens has a section called, "My Beverage of Choice." It's all about water.
"Do yourself a favor: don't drink your calories," he writes. "Raise a toast to a refreshing beverage that makes the most sense."
On Tuesday, he said he makes room in his refrigerator for Venom because one of its two flavors is the low-carb Mojave Rattler.
"It's something that'll keep you up and keep you going, and it's not harmful to the body," Owens said, adding that he shared it with teammates during training camp.
Their bottles are easy to spot: red or purple metallic cans with resealable tops and a snake-eye logo. Through March 2009, a portion of sales will benefit Owens' charity, the Catch a Dream foundation.
Dr Pepper Snapple is based in the Dallas area and is a big sponsor of the Cowboys. Gier said the Owens connection had nothing to do with those relationships.
"This is about his invincibility, the way he plays, the energy he brings, the no-prisoners attitude," Gier said. "We're not selling baby food. This ain't Kool-Aid. This thing is Venom."
See, in his new book, "T.O.'s Finding Fitness," Owens has a section called, "My Beverage of Choice." It's all about water.
"Do yourself a favor: don't drink your calories," he writes. "Raise a toast to a refreshing beverage that makes the most sense."
On Tuesday, he said he makes room in his refrigerator for Venom because one of its two flavors is the low-carb Mojave Rattler.
"It's something that'll keep you up and keep you going, and it's not harmful to the body," Owens said, adding that he shared it with teammates during training camp.
Their bottles are easy to spot: red or purple metallic cans with resealable tops and a snake-eye logo. Through March 2009, a portion of sales will benefit Owens' charity, the Catch a Dream foundation.
Dr Pepper Snapple is based in the Dallas area and is a big sponsor of the Cowboys. Gier said the Owens connection had nothing to do with those relationships.
"This is about his invincibility, the way he plays, the energy he brings, the no-prisoners attitude," Gier said. "We're not selling baby food. This ain't Kool-Aid. This thing is Venom."
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